Harnessing the Kiwi Advantage: Why New Zealand Employers Thrive With Outdoor Culture and Film Tourism

Discover the Kiwi advantage: New Zealand's thriving outdoor and film tourism sectors.
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Last Updated On May 31, 2023
Contributors: Simar Singh. Edited By Inder Singh & Reviewed by Yongtian Liu.

New Zealand, affectionately known as the Land of the Long White Cloud, is a country that has long been admired for its stunning landscapes, vibrant culture, and unique wildlife. But beyond its natural beauty, New Zealand is also a thriving hub for businesses, particularly those that leverage the country's outdoor culture and film tourism. This blog post explores how New Zealand employers are harnessing the Kiwi advantage and thriving in these sectors.

The Outdoor Culture of New Zealand

Embracing the Great Outdoors

New Zealanders, or Kiwis as they are fondly called, have a deep-rooted connection with the outdoors. The country's diverse landscapes, from its rugged coastlines to its snow-capped mountains, provide a natural playground for a range of outdoor activities. Employers in New Zealand have tapped into this love for the outdoors, creating businesses that cater to both locals and tourists alike.

The Impact on Employee Well-Being and Productivity

Research has shown that spending time outdoors can significantly improve mental health and boost productivity. New Zealand employers have embraced this concept, often incorporating outdoor activities into their work culture. This could be as simple as holding meetings outside or encouraging employees to take walking breaks. The result is a happier, healthier, and more productive workforce.

Outdoor Businesses Thriving in New Zealand

Outdoor businesses in New Zealand are thriving. From adventure tourism companies offering bungee jumping, white water rafting, and skydiving, to outdoor equipment retailers and eco-tourism ventures, these businesses are leveraging New Zealand's natural assets to great effect.

Film Tourism in New Zealand

The Lord of the Rings Effect

New Zealand's film tourism industry was catapulted onto the global stage with the release of the Lord of the Rings trilogy. The films showcased the country's breathtaking landscapes to a global audience, leading to a surge in tourists wanting to visit real-life Middle Earth. This phenomenon, often referred to as the 'Lord of the Rings Effect', has had a profound impact on New Zealand's tourism industry.

The Role of Film Tourism in the Economy

Film tourism has become a significant contributor to New Zealand's economy. Tourists flock to film locations, boosting local businesses and creating jobs. Additionally, the film industry itself has grown, with New Zealand now a sought-after location for international film and television productions.

Businesses Capitalizing on Film Tourism

Many businesses have capitalized on the popularity of film tourism. Guided tours to film locations, themed accommodations, and merchandise retailers are just a few examples. These businesses not only contribute to the economy but also help to keep the magic of the films alive for fans.


New Zealand employers are truly harnessing the Kiwi advantage. By embracing the country's outdoor culture and capitalizing on film tourism, they are creating thriving businesses that contribute significantly to the economy. Moreover, they are fostering a work culture that values well-being and productivity, proving that in New Zealand, business is not just about profit, but also about people and the environment.

In the end, the Kiwi advantage is more than just a business strategy; it's a way of life that embodies the spirit of New Zealand. It's about embracing the outdoors, celebrating culture, and welcoming the world to share in the country's natural beauty and cinematic magic. And it's this unique combination that makes New Zealand not just a great place to visit, but also a fantastic place to do business.